Advertising Power
Today,
the high sales of popular consumer goods reflect the power of advertising and
not the real needs of the society in which they are sold. To what extend do you
agree or disagree?
In our
times, with the ubiquitous advertisements shown on television, the sales of
goods have surged dramatically. There are those who contend that those
advertisements incite consumers to purchase unnecessary items. In this sense,
whether advertisements are selling product which are in the real needs is yet
to be ascertained.
First
and foremost, being advertised by popular singers and renowned actors, products
are notably in great demand amongst youngsters. Needless to say, youngsters
purchase these products impulsively and are obvious to the necessity of buying
these items. Hence, the green generations spend plenty of their disposable
income on products advertised by their favourite singers or actors in order to
give support to their idols.
From
another stance, sterling quality and appealing appearance of the products promoted
in advertisements lure consumers and drive them to purchase those products
without enough consideration. Furthermore, advertising campaigns establish a
trend of buying particular item, which influences individuals to purchase it.
Time and again, high sales of a product are not a real need of society.
Ultimately,
a staggering number of individuals claim that it is consumers’ choice to make
the decision of purchasing goods. One of the remarkable observations coming
from research findings is that advertising is one of the causative factors of
customers’ buying habits. Hence, individuals purchase products based on their
own spending habits, in addition to allocating enough disposable income as
their buying power.
By and
large, it is axiomatic that consumers have their own purchasing critter.
Consequently, they will not be simply swayed by advertisements. On the basis of
my observation, it may be imperative to ban advertising targeted on children as
they are unable to fathom their own needs.
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